FalajPoint advisory
Strategic consulting for owners and professionals evaluating assets, partnerships, feasibility, recovery, and growth across Oman and the GCC.
30+ years
Executive and industrial leadership
USD 11Bn+
Portfolio and project exposure
4 regions
Oman, China, India, and Africa
Senior-led
Direct principal involvement
Advisory routes
FalajPoint works where technical evidence, commercial judgment, and stakeholder confidence have to meet. Each engagement is framed around the decision that must be made.
Discuss your decision01
Feasibility and investment
Test the market case, project assumptions, banking requirements, delivery risks, and commercial logic before capital is committed.
Typical output: Feasibility view, risk map, and decision-ready project brief.
02
Performance and recovery
Identify the operational, financial, and strategic pressure points affecting an existing operation, then define a practical recovery route.
Typical output: Turnaround priorities, management actions, and value-protection plan.
03
Partnerships and market entry
Evaluate potential partners, clarify the negotiation logic, and align the opportunity with the people responsible for moving it forward.
Typical output: Partner profile, negotiation route, and meeting representation.
04
Business growth
Refine the business model, operating priorities, and strategic choices required to expand with discipline rather than momentum alone.
Typical output: Growth plan, model refinement, and executive workshop agenda.
Additional support includes strategy workshops, business-model development, executive presentations, coaching, and representation in key meetings.
How the work moves
The sequence is disciplined, but it is not rigid. The depth of each stage follows the evidence, the risk, and the decision timetable.
Define the commercial objective, the evidence already available, and the people who need confidence in the outcome.
Review market signals, technical information, operating realities, financial assumptions, and delivery constraints.
Turn the evidence into a clear recommendation, risk position, and sequence of actions that management can use.
Support stakeholder discussions, presentations, workshops, and follow-through as the recommendation moves into delivery.
The principal
The value of senior advice is not more analysis. It is knowing which evidence changes the decision, which risks deserve attention, and what will hold up in the room.
Ahmed Al Awfi brings more than 30 years of leadership across asset management, industrial operations, project delivery, feasibility, and performance improvement. His technical foundation is in chemical engineering, instrumentation, control automation, and process control.
His work spans energy, fertilisers, mining, and industrial projects, including advisory support to Oman's Ministry of Energy and Minerals on the national fertilisers strategy footprint.
PMP
Project Management Professional
IMD
Executive development, Switzerland
LBS
Executive development, London
Client notes
Partnerships, submissions, and leadership decisions are remembered for the quality of the preparation and the follow-through.
“Thank you for your assistance in establishing a strong partnership with a reputable Australian IT company for the Saudi market.”
Sulafah Jabarti
CEO, ClearVision, Riyadh, Saudi Arabia
“Thank you for the inspirational leadership that has guided my career planning and progression.”
AbdulHakim Al-Qasmi
General Manager, Sohar Sulphur Fertilisers, Sohar, Oman
“Your dedication and structured approach in preparing a comprehensive submission for EDO, PDO, and the Ministry of Energy is truly commendable.”
Salim Al-Jahhafi
Owner, Farha for Energy and Minerals, Muscat, Oman
Consultation
Share the project, asset, partnership, or business decision you are evaluating. The first review will help frame the right advisory route.
Open consultation brief